Visual Identity
Overview
ASEAN Labs seeks to redefine the narrative around Web3 execution in Southeast Asia. We distance ourselves from vague promises and focus on transparent, high-quality, and data-driven delivery. Our visual identity reflects this: Neo-Brutalist, high-contrast, and unapologetically bold.
Personality
Direct & Unapologetic
Clarity without coercionWe cut through the noise. No fluff, no jargon, just the reality of what it takes to execute on-chain.
Execution-Oriented
Insights without monotonyEverything we do is tied to measurable, on-chain outcomes. We value action and results over vanity metrics.
High-Contrast
Standing out in a sea of noiseOur aesthetic matches our ethos. Bold, unmistakable, and unwilling to blend into the background.
Logos
ASEAN LABS
ASEAN LABS
The ASEAN Labs symbol embodies our execution layer capabilities—a floral matrix representing growth, resilience, and interconnected infrastructure. Feel free to use the animated logo where applicable. Avoid distorting the core symbol.
Colours
Our palette is dynamic and supports multiple visual presets. Our variables—Canvas, Struct, Accent, and Relief—map contextually to provide accessibility and high-performance branding depending on the user's preference. Use the switcher in the footer to test them live.
Neo-Brutalist Preset
Canvas (Yellow)
#F4BF4BStruct (Black)
#000000Accent (Cyan)
#00E5FFRelief (White)
#FFFFFFAcid Cyber-Minimal Preset
Canvas (Light Grey)
#EAEAEAStruct (Slate)
#0F172AAccent (Acid Green)
#D9F844Relief (Off White)
#F8FAFCTypography
Space Grotesk
The primary typeface for ASEAN Labs. Used for all titles, headers, and body copy. Neo-brutalist, slightly eccentric, highly readable.
IBM Plex Mono
The secondary typeface. Used for technical data, badges, metadata, and UI accents. Reinforces our identity as a technical execution partner.
Graphic Assets
Our signature graphic assets include heavy solid borders, sharp offset shadows, and dynamic SVG abstract symbols that react to user interaction. We favor abstract geometric representation over literal illustrations.
